Pembrokeshire, in numbers
Issues and SWOT
Pembrokeshire council area. Every figure carries its own date.
Strengths to build on. Pressures to address. Choices to make.
These assessments connect evidence with proposed responses. They are not ratings of council performance.
Strengths
strength
Keep new affordable homes useful to local residents over time
The council reports completion of the second phase of Maes Y Felin affordable homes.
Completed homes are a concrete addition to local provision. Their lasting benefit depends on suitable lettings, manageable costs and access to everyday services.
Evidence
What could help →strength
Make coastal facilities reliably usable for disabled residents
Whitesands has a verified opening announcement for specialist changing facilities; current access hours still need confirmation.
Proposed response: publish current access arrangements and maintain the equipment so people can plan a visit confidently.
Evidence
What could help →strength
Make room for homes people can afford
Average private rent is £694 a month (August 2026) in Pembrokeshire council area. This is £152 lower than the Wales average for the same month. Homes rented privately ranged from 8% in Milford: North to 33.5% in Haverfordwest: Castle — a gap of 25.5 percentage points.
Housing costs matter most alongside earnings and the number of affordable homes available. A local average cannot tell us whether a particular household can afford its home.
What could help →strength
Bring support closer to people in poor health
6.8% of people reported bad or very bad health in Pembrokeshire council area (21 March 2021). Across Wales, the figure was 6.9%. People reporting bad or very bad health ranged from 4.4% in Carew and Jeffreyston to 10% in Pembroke Dock: Central — a gap of 5.6 percentage points.
This is how residents described their health in the census. It can reveal differences between neighbourhoods, but does not diagnose illness or measure current waiting times. Age profiles differ between places, so these shares do not measure service quality.
What could help →Weaknesses
weakness
Coastal connections remain proposals
The green-infrastructure assessment identifies coastal routes and a Glasfryn Road growing space as opportunities.
Proposed response: Choose a practical connection with residents before seeking funding.
Evidence
What could help →Opportunities
opportunity
Link homes with everyday outdoor places
Maes Y Felin’s completed homes sit alongside proposals for green connections.
Proposed response: Use the completed housing as a starting point for safer everyday routes.
Evidence 1 · Evidence 2
What could help →opportunity
Plan homes and care around an older population
26.2% of people in Pembrokeshire council area were aged 65 or over (21 March 2021). People aged 65 or over ranged from 11% in Haverfordwest: Garth to 41.8% in Pembroke: St Michael — a gap of 30.9 percentage points.
Age alone does not mean poor health or a need for care. Accessible homes, reliable transport and support close to home matter as people get older.
What could help →opportunity
Connect local skills to local opportunities
31.2% of people aged 16 or over had a degree or equivalent (21 March 2021) in Pembrokeshire council area. Across Wales, the figure was 31.5%. People aged 16+ with no qualifications ranged from 12.7% in The Havens to 27.4% in Pembroke Dock: Bush — a gap of 14.7 percentage points.
Qualifications show one part of the skills available locally. They do not show whether people have secure jobs or work that uses those skills.
What could help →opportunity
Target safety work where problems repeat
Mapped police records are available for neighbourhoods in Pembrokeshire council area.
Published locations are approximate and some crimes are not mapped. Counts show recorded incidents, not the chance of an individual becoming a victim.
What could help →opportunity
Turn published plans into visible progress
3 named local projects or plans have official evidence in this collection.
A published plan makes responsibilities and intentions easier to inspect. It does not prove that funding is secured or that promised benefits have arrived.
What could help →opportunity
Target support where disadvantages overlap
Households facing two or more measured disadvantages ranged from 9% in The Havens to 32.2% in Pembroke Dock: Bush — a gap of 23.3 percentage points.
These households met at least two census conditions covering education, employment, health and housing. This is not an income or poverty measure.
What could help →Threats
threat
An opened facility can still be hard to use
The 2023 Whitesands opening announcement does not establish current hours or equipment availability.
Proposed response: Maintain reliable information and a repair process.
Evidence
What could help →How the evidence connects to a proposed response and reviewed local work| Evidence and response | Who could lead | Related published plans |
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| Keep new affordable homes useful to local residents over timeMaes Y Felin affordable homes: Second phase reported complete. | Pembrokeshire County Council | |
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| Make coastal facilities reliably usable for disabled residentsFacility opening reported on 17 May 2023; the announcement does not verify availability on a particular day in 2026. | Pembrokeshire County Council and the named local access-point operators | |
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| Coastal connections remain proposalsFebruary 2023 assessment; no funded works established. | Pembrokeshire County Council | |
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| Link homes with everyday outdoor placesEighteen homes reported across both phases; route proposals separate. | Pembrokeshire County Council | |
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| An opened facility can still be hard to useVerified opening; current key-card and equipment availability unverified. | Pembrokeshire County Council | |
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| Make room for homes people can affordAverage private rent is £694 a month (August 2026) in Pembrokeshire council area. Homes rented privately ranged from 8% in Milford: North to 33.5% in Haverfordwest: Castle — a gap of 25.5 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures. | The housing and planning authorities, housing associations and developers | |
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| Plan homes and care around an older population26.2% aged 65 or over; 21 March 2021. People aged 65 or over ranged from 11% in Haverfordwest: Garth to 41.8% in Pembroke: St Michael — a gap of 30.9 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures. | Adult social care, local health services, housing providers and transport authorities | No reviewed project is linked yet. This remains a proposal, with funding and delivery to establish. |
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| Bring support closer to people in poor health6.8% reporting bad or very bad health; 21 March 2021. People reporting bad or very bad health ranged from 4.4% in Carew and Jeffreyston to 10% in Pembroke Dock: Central — a gap of 5.6 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures. | Local health services, public health teams, employers and community organisations | No reviewed project is linked yet. This remains a proposal, with funding and delivery to establish. |
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| Connect local skills to local opportunities31.2% with a degree or equivalent; 21 March 2021. People aged 16+ with no qualifications ranged from 12.7% in The Havens to 27.4% in Pembroke Dock: Bush — a gap of 14.7 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures. | Employers, colleges, universities and the relevant skills authority | No reviewed project is linked yet. This remains a proposal, with funding and delivery to establish. |
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| Target safety work where problems repeatUse the dated, complete periods shown in Crime and safety; keep anti-social behaviour separate. | The local police force, council community safety team and relevant services | No reviewed project is linked yet. This remains a proposal, with funding and delivery to establish. |
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| Target support where disadvantages overlapHouseholds facing two or more measured disadvantages ranged from 9% in The Havens to 32.2% in Pembroke Dock: Bush — a gap of 23.3 percentage points. 21 March 2021; 59 of 59 wards. | The council's housing, public health and employment teams, with local services | |
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